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Seven - Makeup Brand

Hero Image

Overview: Seven is a makeup brand designed for women aged 18 - 40, focusing on simplicity. I started the project by creating a simple yet expressive logo, colour palatte and typography for slogan and other texts in the packaging. This project also required brand guideline document that gives detailed information about brand overview, logo sizes and spacing, mood board, instagram and facebook posters, magazines ads, commerical video and different sizes banners for marketing strategy.

CONTRIBUTOR(S): Situ Ranjit, Kingsley Watson

MY ROLE: Branding, Logo Designing

TOOLS USED: Adobe Photoshop, After Effects, Adobe InDesign

Poster 1
Poster 2

Challenges

Creating the logo was one of the main obstacles we faced, as we wanted a logo that feels unique yet appealing for target age group. Once we finalized the logo, the next challenge was to pick a colour palette that matches the overall brand's visual. Since the logo didn't use any font style, we had to choose a simple and easy-to-read font for the slogan and other packaging text.

Solutions

We chose to go with illustrating the brand logo using the Pen Tool in Adobe Illustrator to give a custom look. For the slogan, we chose simple font called Myriad Pro that compliments the logo. We selected Burgundy as a primary color for our brand which gives bold and elegant with Muted Purple as a secondary color as a body color in brand doc and other packaging to make it easy to read.

Project Journey

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